However, very different thinking recruiters who are at the
forefront of communication with candidates. They often have to hear from the
candidates, especially from representatives of popular specialties: sales
managers, secretaries, accountants, they do not want to communicate with
representatives of the company, which has a negative feedback.
Definitely, that such a company becomes unattractive in the
labor market. And if she wants to invite to the work of a good specialist, it
will face greater difficulties. Candidates who are working, first of all pay
attention to the image of the employer company. And do not pass, despite the
fact that wages will be higher. Even if the applicant is actively looking for
work, he still will think several times before coming to work in a company with
a "tainted" image. As a rule, such a candidate will continue the
search or give preference to the proposal of the company with a positive reputation,
even if it would be less interesting. Jobseeker sometimes only need two or
three negative reviews to reject lucrative offer. This is typical for
IT-companies.
Typically, the most susceptible to the uncomplimentary
reviews on the Internet mid-level staff. More precisely, the most experienced
and cautious, not prone to conflicts people. Top managers often make inquiries
about the company, using a wide circle of friends; lower-level staff looks
forward to "maybe". The fact that the availability of negative information
on the Web significantly complicates the work of HR and is reflected in the
company's business, which because of this can not attract the best talent,
clear and student. But on what to do if the light of the company's name has
been unfairly tarnished, experts have to break his head.
the departing
Often dismissed employees seeking excuses for his dismissal
in external causes, including hyperbolizing problems of his former employer.
Such a person is difficult to convince that he was fired for objective reasons,
and not due to the fact that the company is so bad. It is difficult, if only
because that is some truth in the words of a former employee may also be
present.
In addition, often at special sites, forums or blogs there
are complaints not only disgruntled employees, but also competitors. Determine
the percentage of upright posts is almost impossible. They were not more than
50%. The rest - people write or are not always adequate, or pursuing some of
his goals.
It was about then told Alexander, director of the company
for the manufacture and delivery of pizza. "A few months ago we had a
rather unpleasant incident. One of the employees was caught stealing. However,
this did not prevent him to describe in my blog all the humiliations that he
allegedly was forced to endure in our company, and even send the link to the
management of these opuses ", - said Alexander.
Although one or more of such reviews are unlikely to cause
serious damage to the company's brand, a massive online attack that may well be
the work of a vengeful employee, it can easily affect the company's image as an
employer. The more that researchers noted phenomenon is quite high trust
virtual friends from the web and the number of Ukrainian Internet users has
exceeded 10 million, rather it is promoted.
more words
In order to remedy the situation, there are several more or
less reliable methods. Some of them allows you to use communication technology.
Simply use the arsenal of tools designed to combat the black PR. Other - aimed
at attracting technical means to solve the problem using particular search
engines. And finally, the third method are activities that involve direct
negotiations with the distributor of unflattering reviews.
However, this division is rather arbitrary, given that they
are mutually reinforcing. So, for example, if by some miracle, manage to
identify dissatisfied specialist, get in touch with him, and even agree that he
will clean your review site, negative information will long remain in the
memory of the search engines. In this case it is better to use technical means
and simply "fill up" their own network space information about the
company, so that the negative information be moved from the first to the last
page of search engines.
Create blogs, corporate websites of several clones,
placement of press releases and even commercial information on free classified
ad - all this will contribute to this goal.
Then, I get a certain combination of words, for example
"black list - the name of the company," people see the positive
characteristics, while negative will move on the penultimate page. It is
important to take into account the frequency of repetition of key words,
reciprocal links and resource ratings.
However, make sure that the company name is not on a special
request, directly in the black list of employers, almost impossible. Therefore,
experts advise to contact the owner of this resource and provide their evidence
that the information is unreliable. Most often unable to negotiate amicably.
However, the life of the site with the "black list" is short enough,
and an average of three months to one and a half years.
without debate
Often you can hear the advice that just need to respond to a
negative message and provide counterarguments. But experts advise to adhere to
different tactics.
Practice shows that react to such statements quite
troublesome for a long time and, most importantly, effective. Therefore, it is
not necessary to do so. It is much better to build your own employer brand by
focusing on the positive aspects of the company, history of successful careers
of their own employees.
As a precaution, which is known to be much easier and more
reliable treatment, experts advise to enter into use exit interviews in which
to gather feedback about the company employees and use this data to improve the
performance of the company and its reputation. Self-critical company - even if
far-fetched complaints of inadequate former employee - must ask the question:
why was inadequate employee hiring?
Although not always possible time and correctly understand
how "vindictive" will be laid-off employees ... or his relatives.
There was a case when one of the staff made a mistake, incompatible with
further work. He knew very guilty, and meekly submitted his resignation.
However, just a few days, recruiters reported that the name of the company is
actively being discussed in the blacklists. After seeking clarification from
the former employee, it turned out that it made his wife without his knowledge.
Of course, to prevent such a situation is practically impossible. But track
them and eliminate vital.
However, if the case has already been done and it remains
only to correct mistakes, experts advise to adhere to three basic rules of
discussion in the Internet space: do not make excuses, do not insult the
opponent and not let emotions take over. After all, as you know, the dispute
wins not the one who is right and who colder. For insulting easily traced anger
and helplessness that disgusted even occasional users of the data product.
Given that the top prize in this information warfare - the
views of people who do not have their point of view and not particularly eager
to find out the details, it is important to address not only logic, but also to
the emotions of random audience. The best tool that draws on his side - humor.
It is possible to bring the prosecution to an absurdity, you can make fun of
your opponent, to find in his texts absurdities or logical inconsistencies.
However, to write a really funny text is not so easy, and if
none of the "slugger" does not have this talent, it is better not to
take on this task themselves.
It is not necessary to go down and up in order to expand the
topic to share positive feedback. Most likely, they will look ridiculous.
Especially if in a review of the "different" users can easily observe
the same style - characteristic of system errors, the use of common language,
especially punctuation.
And, of course, it is important to remember that over-active
and zealous attempts to respond to detractors small attack can only inflate the
unpleasant incident and contribute to its spread.
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